Organizations are awash in data — from geocoded transactional data to real-time website traffic to semantic quantifications of corporate annual reports. All these data and data sources only add value if put to use. And that typically means that the data is incorporated into a model.
Have streaming services changed how we consume content?
In this article, we are going to explore when and why you may need to invest in digital transformation in order to optimize your brand’s customer experience. Let’s explore three areas where digital transformation can have a big impact on your CX.
Despite constantly changing customer sentiment and strong economic headwinds, best-in-class digital brands power through and set the standard for excellence. “Understanding what these brands collectively do better than their peers can help CMOs develop roadmaps and leverage best practices to improve their own brands’ digital maturity,” says Matt Moorut, Director Analyst at Gartner.
The customer journey is the path that a customer walks, between the different touchpoints and interactions with an organization. When we talk about the customer journey the central focus is on the customer. Do we know who they are? How they behave? What are their needs or expectations? Which factors make them buy a product? The…
The customer journeys matter and we know the emotion matter too. It’s time to bring these two together and use journeys to design for the full scope of emotion. To compare customer journeys, we need to understand how to design for emotion
A Dutch supermarket Jumbo, one of the market leaders, experiments with a virtual bus-stop-supermarket in the city of Utrecht, in The Netherlands.The bus-stop supermarket presents a selection of products, proven to be favourite buys for their customers. The items are processed quickly, scanned and added to a virtual shopping cart using the ‘Jumbo app’.
Toys ‘R’ Us has filed for bankruptcy as it seeks to restructure $400 million in debt — the result of a $6.6 billion buyout from more than a decade ago that has slowed its physical and online growth.
