Successful Shared CX Needs New Partnership Dynamics

Many organizations rely on external partners (or ‘intermediaries’) to support “their” customer experiences. But is it really “their” customer and “their” experience? Isn’t shared responsibility intrinsic to partnership? To be successful, the short answer is yes.

Measuring Basket Sizes

How are automated tools helping brick-and-mortar retailers expand basket sizes? Read about why the quality of data supporting A/B testing, upselling, cross-selling, and marketing efforts is essential for improving performance.