The Crucial Role of Automation in the Customer Experience
Rapid innovation in AI-assisted automation adds another layer of possibilities to what can be accomplished. How to deliver a better customer experience overall?
How To Invest In Customer Experience In 2023
There’s a strong connection between investing in customer experience and increasing the bottom line. But what happens to CX budgets during economic uncertainty, inflation, and changing customer priorities?
Successful Shared CX Needs New Partnership Dynamics
Many organizations rely on external partners (or ‘intermediaries’) to support “their” customer experiences. But is it really “their” customer and “their” experience? Isn’t shared responsibility intrinsic to partnership? To be successful, the short answer is yes.
Many brands underestimate the impact of brand loyalty and brand advocacy on the cost of customer acquisition.
They believe that the best technology or the best product wins. But it often doesn’t. They fail to understand the many other factors at play, including the role of frictionless user experiences.
Measuring Basket Sizes
How are automated tools helping brick-and-mortar retailers expand basket sizes? Read about why the quality of data supporting A/B testing, upselling, cross-selling, and marketing efforts is essential for improving performance.