Frictionless Customer Journeys Require Robust Analytics

Frictionless customer journeys are those that seamlessly react to customer needs, anticipate consumer responses, and follow the shopper across channels, locations, and touchpoints. They create experiences for customers that improve convenience and ease of shopping, drive loyalty, increase basket sizes, and improve profitability, ultimately creating competitive advantage in the market.

Future of Customers and Consumers

Many enterprises have embarked on some form of customer experience (CX) transformation. While such initiatives vary in terms of scope and maturity, organizations are using CX as a differentiating lever for future business resiliency and growth. In fact, data from IDC’s Future Enterprise Resiliency and Spend (FERS) survey show that organizations see improving Customer Experience as…

Three Facets Of Customer Experience You’re Overlooking

Customer experience is more important than ever. It’s experience, service and marketing all rolled into one. Customers notice almost everything. In fact, their brains are wired to make note of anything they don’t like. Call it a foible of the human spirit, but people tend to focus on the bad more than the good. Consequently,…

The Customer Experience Technology Market at a Glance

COVID-19 demonstrated a real need for almost every business to re-evaluate their technology and processes to enable continuing business operations during turbulent times. But as companies strive to retain or reclaim customers post-COVID, customer experience has emerged as the clear differentiator. Organizations that prioritize the experience and emotional response a customer has in their interactions…

Customer Experience Can Be Data Driven

In the digital age, customer experience is king. Today, two-thirds of companies compete on customer experience alone. The reality is that today’s businesses are operating in an environment where their top competitors are just a click away.Of course, everyone knows that better service makes for happy customers. But do happier customers translate to higher profits?