Frictionless Customer Journeys Require Robust Analytics

Frictionless customer journeys are those that seamlessly react to customer needs, anticipate consumer responses, and follow the shopper across channels, locations, and touchpoints. They create experiences for customers that improve convenience and ease of shopping, drive loyalty, increase basket sizes, and improve profitability, ultimately creating competitive advantage in the market.

Future of Customers and Consumers

Many enterprises have embarked on some form of customer experience (CX) transformation. While such initiatives vary in terms of scope and maturity, organizations are using CX as a differentiating lever for future business resiliency and growth. In fact, data from IDC’s Future Enterprise Resiliency and Spend (FERS) survey show that organizations see improving Customer Experience as…