When companies set off to build their BI applications, the most common mistake they’ll fall into is foregoing user interviews. We often hear: “But we already know what we want. Here’s a list of metrics we need displayed in this dashboard. Can’t you just design the dashboard based off of this?”
Online sales increased at an astounding rate in the past few years, yet there are a lot of people who still prefer the more hands-on “going to the store” shopping experience. In the USA the total offline sales are 10X bigger than online. However, the online shopping business is growing 3x faster than offline.