The Customer Experience Technology Market at a Glance

COVID-19 demonstrated a real need for almost every business to re-evaluate their technology and processes to enable continuing business operations during turbulent times. But as companies strive to retain or reclaim customers post-COVID, customer experience has emerged as the clear differentiator. Organizations that prioritize the experience and emotional response a customer has in their interactions…

Customer Experience Can Be Data Driven

In the digital age, customer experience is king. Today, two-thirds of companies compete on customer experience alone. The reality is that today’s businesses are operating in an environment where their top competitors are just a click away.Of course, everyone knows that better service makes for happy customers. But do happier customers translate to higher profits?

What is the customer journey?

The customer journey is the path that a customer walks, between the different touchpoints and interactions with an organization. When we talk about the customer journey the central focus is on the customer. Do we know who they are? How they behave? What are their needs or expectations? Which factors make them buy a product? The…