Measuring Basket Sizes
How are automated tools helping brick-and-mortar retailers expand basket sizes? Read about why the quality of data supporting A/B testing, upselling, cross-selling, and marketing efforts is essential for improving performance.
What the Best Digital Brands Do Differently? They orchestrate customer journeys for key segments too.
Despite constantly changing customer sentiment and strong economic headwinds, best-in-class digital brands power through and set the standard for excellence. “Understanding what these brands collectively do better than their peers can help CMOs develop roadmaps and leverage best practices to improve their own brands’ digital maturity,” says Matt Moorut, Director Analyst at Gartner.